Why you should use White Hat SEO techniques
12/08/08
If you follow the rules of Search Engine Optimization correctly without resorting to devious practices you are using White Hat SEO techniques. Search Engines have rules and guidelines and White Hat SEO is SEO that adheres to these guidelines and rules. Keyword stuffing and forced linking should be avoided if White Hat SEO is to be practiced. Another resource.
Confusing search engine crawlers by using duplicate content and more than one title is against the guidelines issued by search engines for White Hat SEO. Using a good SEO company to manage SEO will ensure that all White Hat SEO rules and guidelines are scrupulously followed. Sticking to White Hat SEO techniques will save your website from being banned by search engines.